BECOME A PARTNER

STORYTELLING

BRAND

LEADS

Get the best out of your brand

at the SPOBIS Conference

BENEFITS, THAT OUR PARTNERS RATE POSITIVELY

Presentation of

own products

Increase in brand

awareness

customer care

technical discussions

Repeated participation

of exhibitors

Expectations for follow-

up busines

Direct

new business

Market and competitor

observation

LEAD-GENERATION

Leads are for closers

BRAND
AWARENESS

Take your brand to the next level

STORYTELLING

Inspire and create lasting enthusiasm

ATTRACTIVE
DISCOUNTS

Benefit from numerous price advantages
Be part of SPOBIS Conference 2025 - let’s talk! 
E-Mail: vertrieb@spobis.com
Phone: +49 (0)40/413 30 08-0 

BECOME A PARTNER

STORYTELLING

BRAND

LEADS

TEAM DEUTSCHLAND

BRAND AWARENESS
With a view to the Olympic and Paralympic competitions in Paris, Deutsche Sport Marketing has set itself ambitious goals: to increase Team Germany's brand awareness and strengthen the emotional bond with their target group. These ambitions were successfully implemented and sustainably promoted at the SPOBIS Conference. 

GOALS

INCREASE the BRAND AWARENESS of Team Deutschland   
DEMONSTRATION OF
EXPERTISE in the development and implementation of contemporary marketing models   
EXCLUSIVE INSIGHTS into current best cases and milestone projects  
EMOTIONAL EXPERIENCE
of Olympic and Paralympic sport  
Presentation of successful and HIGH-REACH ACTIVATIONS

MEASURES

INTERACTIVE TRADE FAIR STAND
An informative and interactive trade fair stand is used to make direct contact with visitors, provide information about the brand and bring the brand to life.
ACTIVATION AREA
With a biathlon and bobsleigh simulator and a table tennis table, DSM attracted a lot of attention and interaction with visitors and created a lasting experience with the brand.
STAGE INTEGRATION
Participation in panel discussions and keynote speeches to increase visibility and positioning as a thought leader in the field of sports marketing.

RESULTS

Establishing new partnerships and deepening existing relationships
Emotional engagement and enthusiasm of the target group 
Recognition and appreciation of the expertise 
Successful presentation and positive feedback on the activations and best cases presented
Significant increase in familiarity and positive awareness of Team Deutschland

"The partnership with the SPOBIS Conference is an important platform to further increase Team Germany's brand awareness. We look forward to presenting successful, high-reach activations at this important event together with our partners and making the attraction of Olympic and Paralympic sport an emotional experience. By working together, we can not only provide an attractive target group with exclusive insights into current best cases and milestone projects, but also authentically demonstrate our expertise in the development and implementation of contemporary marketing models.“

Claudia Wagner, Managing Director
Deutsche Sport Marketing

BECOME A PARTNER

STORYTELLING

BRAND

LEADS

CTS EVENTIM

Storytelling
Bringing sport to life with emotional storytelling: CTS Eventim expected the SPOBIS Conference to take the tangibility of sport to a new level - and was not disappointed.

GOALS

INTENSIFICATION AND EMOTIONALIZATION of sports stories through joint storytelling 
Advancing the vision of taking sport and its EXPERIENCES TO A NEW LEVEL
INCREASE OF TANGIBILITY of sport and its stories 

MEASURES

SETTING UP AN
ATTRACTIVE STAND
An innovative and interactive stand presented CTS Eventim's vision and innovative strength in the sports sector and offered direct contact with visitors. 
IMPLEMENTATION OF MASTERCLASSES
In masterclasses, experts explained the importance and implementation of emotional storytelling in sport. They imparted valuable knowledge and best practices. 
STAGE INTEGRATION
By integrating CTS Eventim into central program items of the conference, the visibility and relevance of the brand was increased. 

RESULTS

Increased awareness and recognition of CTS Eventim as a leading partner in the sports sector
Long-term partnerships and networking opportunities
Successful communication of the emotional and exciting stories of sport 

"We are delighted about the joint partnership with the SPOBIS Conference. Through joint storytelling, we can bring the exciting stories of the sport to life even more intensively and emotionally. This is an important step in further advancing our vision of taking sport and its experiences to a new level.“

Jens Brämer, Managing Director
CTS Eventim

BECOME A PARTNER

STORYTELLING

BRAND

LEADS

KANSAS CITY CHIEFS

Lead Generation
The Kansas City Chiefs' goal: a successful market entry in Germany. With a strong partnership that went far beyond the conference, the NFL brand succeeded in increasing its brand awareness and gaining sustainable B2B leads in Germany. 

GOALS

SUCCESSFUL
MARKET ENTRY in Germany
DEVELOPMENT OF
KNOW-HOW
GAINING STRONG MULTIPLIERS
PREPARATION OF NEW
LEADS in B2B

MEASURES

Setting up an
attractive stand
An innovative stand in the style of a locker room attracted a lot of attention at the SPOBIS Conference.  
Attention-grabbing
activation measures
Using a photo booth, Conference participants were able to have their picture taken with the Trophy. Footballs were also thrown into the crowd during the stage appearance with Chairman Clark Hunt and former professional footballer Dante Hall.
Partner integration on
SPOBIS channels
The Kansas City Chiefs were prominently placed as a partner on all SPOBIS platforms - both in advance in the reporting and on site. 
Integration into the main stage programs of the SPOBIS Conference
The integration into central program points of the conference created sustainable brand awareness for the brand. 
Implementation of a content section on SPOBIS.com
In the form of a deep dive, the topic of US sports was featured extensively. This included an interview with Lara Krug.  

RESULTS

Composition of the Advisory Board
A platform for the Sportfive sales team
Direct contacts with high-reach formats such as RTL Wir helfen Kindern and a resulting joint campaign 
Intensification of contacts in the German sports business 

"Our collaboration with SPOBIS and presence at SPOBIS Conference have been critical to the progress we’ve made engaging the business community in the DACH region over the last three years. In addition, the partnership helped us establish our international advisory board, opened doors in the business community, and allowed us to demonstrate our ongoing commitment to the German market.“

Lara Krug, Chief Marketing Officer & Executive Vice President of Marketing
Kansas City Chiefs