Head of Digital Fan Experience
FC Bayern München

Immersive Football Analytics: How SAP raises the bar for future sports broadcasts
Achim Ittner, Global Business Development Director Sports, SAP

How Amazon Accelerates Digital Transformation in Global Sports Organizations
Dave Mace, Principal Industry Specialist Media & Entertainment, Games and Sports, Amazon Web Services
Elif Dogan, Principal Engagement Manager, Amazon Web Services
Benedikt Höwedes, Football Worldchampion and TV expert, Amazon Prime Video

Turf Management 2.0: How Robots are Automating Sports Pitch Maintenance
Maximilian Wuttge, Area Manager DACH, SGL System
Reinoud Weller, Product Category Owner, SGL System

The Supercup as an Immersive Live Wxperience - a Showcase by DFL and Softseed
Dominik Scholler, Head of Division/VP Product Management and Innovation, DFL
Stefan Kiwit, Founder & CEO, Softseed Technologies

Playmaker AI: Man and Machine in a Double Pass for Creative Campaigns and Crisis Management
Tobias Bindhammer, Head of Rlvnt.ai, Rlvnt
Kerstin Heß, Head of Strategy, Rlvnt

Co-Founder
Alnauten

Chief Investment Officer
LEAD

Founder & CEO
KickGPT

Head of Germany and CEO Central Europe
Salesforce

Managing Director
TSG Hoffenheim Akademie

Viral Content in less than 5 Minutes: The Possibilities of AI in Sports Marketing
Qiang Bai, Founder & CEO, KickGPT

AI in Sports: A Holistic Approach on How to Develop and Implement Artificial Intelligence on a Sports Property
Javier Gil, Head of AI Implementation and Development, La Liga

AR/VR, Gamification, AI: Fan Engagement with New Technologies at FC Bayern Munich
Thomas Ehemann, Head of Digital Fan Experience, FC Bayern München

What Events and Organisers Can Learn from the 2024 Sports Year and Directly
Implement in their Business
Ingo Rehnert, Chief Operations Officer, PRG Germany & Board Member Operations, PRG AG
Florian Weber, Head of Product Design, World Athletics & TV-Kommentator
Ferdinand Perktold, Marketing and Sales Manager, Austrian Handball Federation

Data Instead of Gut Feeling: How AI Helps with the Perfect Instagram Post
Prof. Dr. Natascha Loebnitz, Managing Director, Engagement Analytics GbR
Jan Vogel, Chief Digital Officer, F.C. Hansa Rostock

Every (Sports) Organisation Should Know these 7 ChatGPT Hacks
Fabian Bonleitner, Co-Founder, AInauten

Tech Innovations in Sport on the Rise - AI Agents Are Coming
Alexander Wallner, Head of Germany and CEO Central Europe, Salesforce

From Slow Motion to the Decision - VAR Insights Directly from the Sidelines
Patrick Ittrich, Bundesliga referee
Harm Osmers, Referee, DFB

How TSG Hoffenheim is Decoding Global Talent & Revolutionizing Player Development
Jan Mayer, Managing Director, TSG Hoffenheim Akademie