How Popular is the Bundesliga Product on the Global Media Markets?
Alex Tsui, Creator Digital Content, beIN Sports Asia Pacific
James Crosby, Senior Producer, Sky Sports UK
Thomas Breum, Channel Editor, Viaplay Group
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TECH PARK
NEU
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CEO
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General Manager Germany, Austria, Switzerland
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Over 60 billion euros flow into sports sponsorship every year, of which over four billion euros are spent in Germany. What strategies do the brands pursue? How do they communicate their messages? Innovative brands present best cases and inspiring minds provide valuable insights.
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Michael Forde, Chief Sales Officer, Orlando Magic
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Louise Bach, Global Sponsorship Director, Carlsberg
How Uber Wants to Gain Further Momentum in Germany with Sponsorship
Christoph Weigler, General Manager Germany, Austria, Switzerland, Uber
How Do You Manage one of the Most Globally Recognised Brands and one of the Biggest Sports Sponsors in the World?
Oliver Mintzlaff, CEO, Red Bull
Phone: +49 40/413 30 08-0
Testimonial Marketing 2025: How to Successfully Activate Influencers
Niko Backspin, Content Creator & Chief Cultural Officer & Managing Partner, Serviceplan Culture
Tommy Gmür, Managing Director, DRAVT
Joyce Hübner, Extreme athlete & Testimonial
Sophie Alisch, Professional boxer & Influencer
Stephanie Schwartz aka ‘Bgirl Sona’, breakdancer & influencer
Over 60 billion euros flow into sports sponsorship every year, of which over four billion euros are spent in Germany. What strategies do the brands pursue? How do they communicate their messages? Innovative brands present best cases and inspiring minds provide valuable insights.
& Brands
CEO
Red Bull
General Manager Germany, Austria, Switzerland
Uber
Global Sponsorship Director
Carlsberg
Chief Sales Officer
Orlando Magic
Global Head of Partnerships
Allianz
Brand Engagement in Sport: Why Flix is Focusing on a Partnership with UEFA
Alexander Schlüter, Vice President Marketing & Customer Product, Flix
How Orlando Magic Wants to Establish Themselves as a Global Sports Brand
Michael Forde, Chief Sales Officer, Orlando Magic
Touchdown for International Growth: How the New England Patriots and Interwetten Mutually Activate their Target Groups in the DACH Region
Joe Dorant, Senior Director International Business, New England Patriots
Fabian Steger, Head of Marketing, Interwetten Group
Oliver Bierhoff, Chairman & Co-Founder, FINVIA Sports
Carlsberg & Liverpool FC: Success Factors in Sponsoring from Three Decades of Partnership in the Premier League
Louise Bach, Global Sponsorship Director, Carlsberg
How Uber Wants to Gain Further Momentum in Germany with Sponsorship
Christoph Weigler, General Manager Germany, Austria, Switzerland, Uber
How Popular is the Bundesliga Product on the Global Media Markets?
Alex Tsui, Creator Digital Content, beIN Sports Asia Pacific
James Crosby, Senior Producer, Sky Sports UK
Thomas Breum, Channel Editor, Viaplay Group
Sports Partnership in Transition: Freenet and The Icon League's Strategies for Success in the Minor Leagues
Susanne Boldt, Head of Marketing & Digital, Freenet AG
Álvaro Magel, Head of Partnerships, The Icon League & Head of Partnerships, 360Media
How Do You Manage one of the Most Globally Recognised Brands and one of the Biggest Sports Sponsors in the World?
Oliver Mintzlaff, CEO, Red Bull
Phone: +49 40/413 30 08-0
Lenovo's Global Partnerships: When Technology meets Human Excellence to elevate Sports
Lara Rodini, Global Sponsorships & Activation Director, Lenovo
Garmin Live Podcast with Kai Tutschke and Bastian Schweinsteiger
Kai Tutschke, Managing Director DACH, Garmin
Bastian Schweinsteiger, TV expert & brand ambassador