How popular is the Bundesliga product on the global media markets?
Alex Tsui, Creator Digital Content, beIN Sports Asia Pacific
James Crosby, Senior Producer, Sky Sports UK
Thomas Breum, Channel Editor, Viaplay Group
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SPEAKERS
TECH PARK
NEU
MASTERCLASSES
SIDE EVENTS
Senior Strategic Communications Consultant
OTTO
Senior Manager Sports Partnerships
Snap Inc.
Partner
FGS Global
Managing Director
DFB
From success strategies for the most relevant social media platforms to key questions on crisis-proof communication and the game changer of artificial intelligence: the ‘Media & Communications’ cluster provides everything communicators need to know today.
Media & Women's Sport - THE Opportunity for Innovative Content Formats?
Felix Starck, CEO, Baller League
Lena Cassel, Presenter & Podcaster
Haruka Gruber, Senior Vice President Media & Head of Central Europe, DAZN
Testimonial Marketing 2025: How to Successfully Activate Influencers
Niko Backspin, Content Creator & Chief Cultural Officer & Managing Partner, Serviceplan Culture
Tommy Gmür, Managing Director, DRAVT
Joyce Hübner, Extreme athlete & Testimonial
Sophie Alisch, Professional boxer & Influencer
Stephanie Schwartz aka ‘Bgirl Sona’, breakdancer & influencer
Closer to the Game: What Changes the Interaction between Bundesliga Clubs and Media Partners will Bring from 2025/26
Roman Schade, Head of Audiovisual Rights DACH, DFL
Stefan Mennerich, Media Director, FC Bayern Munich & Chairman of the Management Board, FCB Digital & Media Lab
Marcus Beisiegel, Director Audiovisual Rights and Media Product, DFL
Markus Aretz, Managing Director, Borussia Mönchengladbach
Hans Gabbe, Senior Vice President Sports Rights & Commercialisation, Sky Deutschland
What Traditional Football Can Learn from the New Small-Sided Leagues
Alex Schlüter, Moderator
Felix Kroos, Football expert & podcaster (Einfach mal Luppen)
Christoph Köchy, President, SOCCA Europe
Simon Terodde, Sky Expert & Second division record goalscorer
Snapchat: What Makes the App Unique and How Sports Organisations Can Benefit from it
Kahlen Macaulay, Senior Manager Sports Partnerships, Snap Inc.
The Media's Fragile Strategy with Sport: Which Business Models Still Make Sense?
Jochen Lösch, Owner & CEO, JL Sports Investment
Charly Classen, Member of the Management Board, Sky Deutschland
Christian Seifert, Founder and shareholder, Dyn
Alex Green, Managing Director Sports, Amazon Prime Video
Automating Story Creation meets Digital Fan-Engagement: GenAI as a Boost for Internationalisation
Bastian Zuber, Managing Director, DFL Digital Sports
Fan Engagement 2.0: How Tiktok is Becoming a Key Platform for Sport
David Roland, Group Vertical Director Consumer Services DACH & Head of Agency DACH, TikTok
Benjamin Stoll, Digital & Innovation Director, FIS
Building a Global Fanbase: Insights into the Unique Marketing Approach of the Dallas Cowboys
Rob Sender, Sr. Director of Brand & Marketing, Dallas Cowboys
Playmaker AI: Man and Machine in a Double Pass for Creative Campaigns and Crisis Management
Tobias Bindhammer, Head of Rlvnt.ai, Rlvnt
Kerstin Heß, Head of Strategy, Rlvnt
Communication as a Success Factor in Times of Crisis
Dirk von Manikowsky, Partner, FGS Global
7 Years of Corporate Influencers at OTTO: What Has Worked, What Has Changed?
Nele Ackermann, Senior Strategic Communications Consultant, OTTO
Media Rights, Women's Football, Major Events: How the DFB Wants to Consistently Realize Growth Potential
Holger Blask, Managing Director, DFB
Phone: +49 40/413 30 08-0
Testimonial Marketing 2025: How to Successfully Activate Influencers
Niko Backspin, Content Creator & Chief Cultural Officer & Managing Partner, Serviceplan Culture
Tommy Gmür, Managing Director, DRAVT
Joyce Hübner, Extreme athlete & Testimonial
Sophie Alisch, Professional boxer & Influencer
Stephanie Schwartz aka ‘Bgirl Sona’, breakdancer & influencer
Media & Women's Sport - THE Opportunity for Innovative Content Formats?
Felix Starck, CEO, Baller League
Lena Cassel, Presenter & Podcaster
Haruka Gruber, Senior Vice President Media & Head of Central Europe, DAZN
From success strategies for the most relevant social media platforms to key questions on crisis-proof communication and the game changer of artificial intelligence: the ‘Media & Communications’ cluster provides everything communicators need to know today.
Senior Strategic Communications Consultant
OTTO
Senior Manager Sports Partnerships
Snap Inc.
Partner
FGS Global
Managing Director
DFB
Snapchat: What Makes the App Unique and How Sports Organisations Can Benefit from it
Kahlen Macaulay, Senior Manager Sports Partnerships, Snap Inc.
Playmaker AI: Man and Machine in a Double Pass for Creative Campaigns and Crisis Management
Tobias Bindhammer, Head of Rlvnt.ai, Rlvnt
Kerstin Heß, Head of Strategy, Rlvnt
Communication as a Success Factor in Times of Crisis
Dirk von Manikowsky, Partner, FGS Global
7 Years of Corporate Influencers at OTTO: What Has Worked, What Has Changed?
Nele Ackermann, Senior Strategic Communications Consultant, OTTO
Media Rights, Women's Football, Major Events: How the DFB Wants to Consistently Realize Growth Potential
Holger Blask, Managing Director, DFB
Phone: +49 40/413 30 08-0
How popular is the Bundesliga product on the global media markets?
Alex Tsui, Creator Digital Content, beIN Sports Asia Pacific
James Crosby, Senior Producer, Sky Sports UK
Thomas Breum, Channel Editor, Viaplay Group
Closer to the Game: What Changes the Interaction between Bundesliga Clubs and Media Partners will Bring from 2025/26
Roman Schade, Head of Audiovisual Rights DACH, DFL
Stefan Mennerich, Media Director, FC Bayern Munich & Chairman of the Management Board, FCB Digital & Media Lab
Marcus Beisiegel, Director Audiovisual Rights and Media Product, DFL
Markus Aretz, Managing Director, Borussia Mönchengladbach
Hans Gabbe, Senior Vice President Sports Rights & Commercialisation, Sky Deutschland
What Traditional Football Can Learn from the New Small-Sided Leagues
Alex Schlüter, Moderator
Felix Kroos, Football expert & podcaster (Einfach mal Luppen)
Christoph Köchy, President, SOCCA Europe
Simon Terodde, Sky Expert & Second division record goalscorer
The Media's Fragile Strategy with Sport: Which Business Models Still Make Sense?
Jochen Lösch, Owner & CEO, JL Sports Investment
Charly Classen, Member of the Management Board, Sky Deutschland
Christian Seifert, Founder and shareholder, Dyn
Alex Green, Managing Director Sports, Amazon Prime Video
Automating Story Creation meets Digital Fan-Engagement: GenAI as a Boost for Internationalisation
Bastian Zuber, Managing Director, DFL Digital Sports
Fan Engagement 2.0: How Tiktok is Becoming a Key Platform for Sport
David Roland, Group Vertical Director Consumer Services DACH & Head of Agency DACH, TikTok
Benjamin Stoll, Digital & Innovation Director, FIS
Building a Global Fanbase: Insights into the Unique Marketing Approach of the Dallas Cowboys
Rob Sender, Sr. Director of Brand & Marketing, Dallas Cowboys