Automating Story Creation meets Digital Fan-Engagement: GenAI as a Boost for Internationalisation
Bastian Zuber, Managing Director, DFL Digital Sports
Fan Engagement 2.0: How Tiktok is Becoming a Key Platform for Sport
David Roland, Group Vertical Director Consumer Services DACH & Head of Agency DACH, TikTok
Benjamin Stoll, Digital & Innovation Director, FIS
Building a Global Fanbase: Insights into the Unique Marketing Approach of the Dallas Cowboys
Rob Sender, Sr. Director of Brand & Marketing, Dallas Cowboys
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topics
SPEAKERS
TECH PARK
NEU
MASTERCLASSES
SIDE EVENTS
Senior Strategic Communications Consultant
OTTO
Senior Manager Sports Partnerships
Snap Inc.
Partner
FGS Global
Managing Director
DFB
From success strategies for the most relevant social media platforms to key questions on crisis-proof communication and the game changer of artificial intelligence: the ‘Media & Communications’ cluster provides everything communicators need to know today.
Media & Women's Sport - THE Opportunity for Innovative Content Formats?
Rachel Rinast, Moderation
Felix Starck, CEO, Baller League
Lena Cassel, Presenter & Podcaster
Haruka Gruber, Senior Vice President Media & Head of Central Europe, DAZN
Snapchat: What Makes the App Unique and How Sports Organisations Can Benefit from it
Kahlen Macaulay, Senior Manager Sports Partnerships, Snap Inc.
Playmaker AI: Man and Machine in a Double Pass for Creative Campaigns and Crisis Management
Tobias Bindhammer, Head of Rlvnt.ai, Rlvnt
Kerstin Heß, Head of Strategy, Rlvnt
Communication as a Success Factor in Times of Crisis
Dirk von Manikowsky, Partner, FGS Global
7 Years of Corporate Influencers at OTTO: What Has Worked, What Has Changed?
Nele Ackermann, Senior Strategic Communications Consultant, OTTO
Media Rights, Women's Football, Major Events: How the DFB Wants to Consistently Realize Growth Potential
Holger Blask, Managing Director, DFB
Phone: +49 40/413 30 08-0
Media & Women's Sport - THE Opportunity for Innovative Content Formats?
Rachel Rinast, Moderation
Felix Starck, CEO, Baller League
Lena Cassel, Presenter & Podcaster
Haruka Gruber, Senior Vice President Media & Head of Central Europe, DAZN
From success strategies for the most relevant social media platforms to key questions on crisis-proof communication and the game changer of artificial intelligence: the ‘Media & Communications’ cluster provides everything communicators need to know today.
Senior Strategic Communications Consultant
OTTO
Senior Manager Sports Partnerships
Snap Inc.
Partner
FGS Global
Managing Director
DFB
Snapchat: What Makes the App Unique and How Sports Organisations Can Benefit from it
Kahlen Macaulay, Senior Manager Sports Partnerships, Snap Inc.
Playmaker AI: Man and Machine in a Double Pass for Creative Campaigns and Crisis Management
Tobias Bindhammer, Head of Rlvnt.ai, Rlvnt
Kerstin Heß, Head of Strategy, Rlvnt
Communication as a Success Factor in Times of Crisis
Dirk von Manikowsky, Partner, FGS Global
7 Years of Corporate Influencers at OTTO: What Has Worked, What Has Changed?
Nele Ackermann, Senior Strategic Communications Consultant, OTTO
Media Rights, Women's Football, Major Events: How the DFB Wants to Consistently Realize Growth Potential
Holger Blask, Managing Director, DFB
Phone: +49 40/413 30 08-0
Automating Story Creation meets Digital Fan-Engagement: GenAI as a Boost for Internationalisation
Bastian Zuber, Managing Director, DFL Digital Sports
Fan Engagement 2.0: How Tiktok is Becoming a Key Platform for Sport
David Roland, Group Vertical Director Consumer Services DACH & Head of Agency DACH, TikTok
Benjamin Stoll, Digital & Innovation Director, FIS
Building a Global Fanbase: Insights into the Unique Marketing Approach of the Dallas Cowboys
Rob Sender, Sr. Director of Brand & Marketing, Dallas Cowboys