Touchdown for International Growth: How the New England Patriots and Interwetten Mutually Activate their Target Groups in the DACH Region
Joe Dorant, Senior Director International Business, New England Patriots
Fabian Steger, Head of Marketing, Interwetten Group
Oliver Bierhoff, Chairman & Co-Founder, FINVIA Sports

How the Global Leading Leagues in Women's Football Managed to Be Successful
Nikki Doucet, CEO, Women’s Professional Leagues Limited & Barclays Women's Super League
Tatjana Haenni, Chief Sporting Director, National Women's Soccer League

Sr. Director of Brand & Marketing
Dallas Cowboys

Innovation Across All Facets: How World Athletics Wants to Take its Sport to the Next Level
Jon Ridgeon, CEO, World Athletics

Chairman International Esports Federation

Chief Strategy Officer
FC Porto

Commissioner
NHL

CEO
Al-Hilal

Internationalization, Investors, Insights: Joint and Individual Club Strategies
from Europe's Top Leagues
Rouven Kasper, Chief Marketing & Sales Officer, VfB Stuttgart
Christoph Winterling, Chief Marketing & Sales Officer, FC Bologna
Alfonso Díaz, CEO, RCD Mallorca

Driving Sustainable Success Through Clear Sporting Strategies –
The Case of Aalborg BK’s Majority Takeover
Jan Peters, Chairman of the Supervisory Board, Aalborg BK
Jan Ole Kappmeier, Member of the Board, Aalborg BK & Co-Founder & Managing Partner, BPTC Sports

How Do You Manage one of the Most Globally Recognised Brands and one of the Biggest Sports Sponsors in the World?
Oliver Mintzlaff, CEO, Red Bull

Winning on and off the Pitch: Strategic Stakeholder Management & Global
Community Building at PAOK FC
Giorgos Lagaris, Chief Commercial Officer, PAOK Thessaloniki

Trendtalk Global - Where is Women's Football Heading?
Tatjana Haenni, Chief Sporting Director, National Women's Soccer League
Daniela Bauer, Global Head of Partnerships, Allianz
Robert Müller von Vultejus, Chief Growth Officer, Sportfive
Laura McAllister, Vice-President & Member of the Executive Committee, UEFA

Exklusive Insights into FC Barcelona's Strategy and Partner Activation
Elena Valls, Director of Partnerships EMEA, FC Barcelona

Chairman Europe
BC Partners

Chief Sporting Director
National Women's Soccer League

The Impact of Saudi Arabia’s Vision 2030 on Esports and Global Sport
His Royal Highness Prince Faisal bin Bandar Bin Sultan Al Saud, Chairman, International Esports Federation

Chairman & Co-Founder
FINVIA Sports

CEO
Red Bull

How Orlando Magic Wants to Establish Themselves as a Global Sports Brand
Michael Forde, Chief Sales Officer, Orlando Magic

Three Things from US Sport That Inspire Me - and Would Bring European Sport Forward
Oliver Bierhoff, Chairman & Co-Founder, FINVIA Sports

From Transfer Strategy to Membership Structure: What Other Clubs Can Learn from FC Porto's Business Model
Michele Montesi, Chief Strategy Officer, FC Porto

When Football Meets Fashion in Milan: Best Practices & Hacks for Successful Collaborations and Sponsorship Successes
Maikel Oettle, Chief Commercial Officer, AC Mailand

Modern Global Partnerships based on Innovation: How Orlando Magic &
LEAD Accelerating Business Growth
Thomas Rudy, Chief Investment Officer, LEAD
Michael Forde, Chief Sales Officer, Orlando Magic
Marcus Höfl, Founder & CEO, MHM Majors

Making the Case for Private Equity in Football and Top-Tier Sports
Patrik Zeigherman, Chairman Investment Banking, UniCredit
Nikos Stathopoulos, Chairman Europe, BC Partners

Matching On-Field-Excellence with Off-Field-Success: The Transition of Aston Villa to Become One of Europe's Top Clubs
Christopher Heck, President of Business Operations, Aston Villa Football Club

Building a Global Fanbase: Insights into the Unique Marketing Approach of the Dallas Cowboys
Rob Sender, Sr. Director of Brand & Marketing, Dallas Cowboys

How Saudi Arabian Record Champion Al Hilal is Conquering New Fans and Territories
Esteve Calzada, CEO, Al-Hilal

Global Growth in Revenue and Fans: How European Top-Leagues are Facing an International Challenging Landscape
Peer Naubert, Chief Marketing Officer, Bundesliga International
Michele Ciccarese, Commercial & Marketing Director, Serie A
Octavi Anoro, Director International Development, La Liga

FC Wacker Innsbruck, GC Zurich and Red&Gold Football: LAFC`s Global Vision of Building Winning Teams
Stacy Johns, Chief Operating Officer , Los Angeles Football Club & President, Grasshopper Club Zürich

Global Goals, Local Impact: How the Seahawks are Expanding and Adding Value to Global Markets
Marco Sautner, Managing Director, Infront Germany
David Young, Chief Operating Officer, Seattle Seahawks

What the Google Pixel Frauen-Bundesliga Can Learn from the National Women's Soccer League – and Vice Versa
Karen Leetzow, President, Chicago Stars FC
Katharina Kiel, Technical Director, Eintracht Frankfurt

How the NHL is Driving its Growth and Global Popularity
Gary Bettman, Commissioner, NHL