Director Corporate Partnerships
Red Bull

Team Lead Community Experience
Cosnova

Digital & Innovation Director
FIS

Chief Marketing Officer
Juventus Football Club

Modern Global Partnerships based on Innovation: How Orlando Magic &
LEAD Accelerating Business Growth
Thomas Rudy, Chief Investment Officer, LEAD
Michael Forde, Chief Sales Officer, Orlando Magic
Marcus Höfl, Founder & CEO, MHM Majors

How SAP Garden is Building its Own Ecosystem with Strong Partnerships
Burkhardt von Wagner, Director Corporate Partnerships, Red Bull
Pascal Beij, Chief Commercial Officer, Unzer

Next Gen on Snow: How the World Ski Federation Wants to Build a Global Community
Benjamin Stoll, Digital & Innovation Director, FIS

Automating Story Creation meets Digital Fan-Engagement: GenAI as a Boost for Internationalisation
Bastian Zuber, Managing Director, DFL Digital Sports

With Generative AI: How Sevilla FC is Transforming its Scouting
Dr. Elías Zamora Sillero, Chief Data Officer, FC Sevilla

Where We Really Stand in Terms of AI and What Awaits Us in the Sports Business
Prof. Dr. David Matusiewicz, Dekan, FOM Hochschule
Saskia Dupré, GenAI Program Manager, OTTO
Uwe Welzel, Senior Advisor Sports & E³ (Eventlocation, eSport, Entertainment), HPE
Volker Meschonat, Head of Smart Spaces DACH, NVIDIA

Media & Women's Sport - THE Opportunity for Innovative Content Formats?
Rachel Rinast, Presenter
Felix Starck, CEO, Baller League
Lena Cassel, Presenter & Podcaster
Haruka Gruber, Senior Vice President Media & Head of Central Europe, DAZN

Media & Women's Sport - THE Opportunity for Innovative Content Formats?
Rachel Rinast, Moderation
Felix Starck, CEO, Baller League
Lena Cassel, Presenter & Podcaster
Haruka Gruber, Senior Vice President Media & Head of Central Europe, DAZN

How Orlando Magic Wants to Establish Themselves as a Global Sports Brand?
Michael Forde, Chief Sales Officer, Orlando Magic

Future of Sport: How Will Technology Influence the Sport of Tomorrow?
Thomas Rudy, Chief Investment Officer, LEAD

Tech Innovations in Sport on the Rise - AI Agents Are Coming
Alexander Wallner, Head of Germany and CEO Central Europe, Salesforce

A Sports Media Revolution: Inside the Juventus Creator Lab
Mike Armstrong, Chief Marketing Officer, Juventus Football Club

Every (Sports) Organisation Should Know these 7 ChatGPT Hacks
Fabian Bonleitner, Co-Founder, AInauten

Data Instead of Gut Feeling: How AI Helps with the Perfect Instagram Post
Prof. Dr. Natascha Loebnitz, Managing Director, Engagement Analytics GbR
Jan Vogel, Chief Digital Officer, F.C. Hansa Rostock

Focus on Young Communities: Recipes for Success from Leading Brands on Roblox and Co.
Annika Spitz, Team Lead Community Experience, Cosnova
Matthias Nawrocki, Head of Metaverse, ERGO
Lukas Adolf, Referent Business Develpoment, LBBW